A video of an 11-year-old girl flaunting her expensive possessions, which include a $124,000 watch and a $31,000 Hermés purse, went popular on TikTok, causing controversy and dividing opinions among fans.
Moo Abraham, also known as the “billionaire’s daughter” on TikTok, is the daughter of Emily and Adam Abraham, the owners of Love Luxury, a second-hand luxury goods business based in London that purchases and sells items including jewelry, watches, and handbags.
While most eleven-year-olds are out having fun with cheap, plastic toys, Moo Abraham has been spotted on TikTok sporting expensive luxury clothing such as Hermés, Louis Vuitton, Dior, and Gucci.
On TikTok, the hashtag #billionairesdaughter has received over 200 million views under Love Luxury’s films depicting the affluent and glamorous lifestyle of the preteen.
Emily Abraham said in an interview with Insider, “She’s always wanted to be in front of the camera.” “She would constantly perform gymnastics or dance routines, or she would tie a blanket around her neck, run up to the windows, and sing the Frozen song.” She has therefore always exuded confidence and been quite flashy.”
She revealed that one of her staff members at Love Luxury, who was in charge of the company’s social media presence, made a TikTok video featuring Moo Abraham flaunting an ensemble with the caption, “Asking a millionaire how much their outfit is worth.”
Her husband Adam Abraham changed the term “millionaire” to “billionaire,” and she feels that this was the “catalyst” that caused her daughter to become well-known on the site. The amount of Abraham’s net worth is unknown.
Love Luxury has 1.8 million followers on TikTok. In one of their videos, Moo Abraham and her mother are seen on the store’s stairs in Knightsbridge, London, and she is asked how much her costume costs.
She flashes a £100,000 ($124,000) Patek Philippe Nautilus 5711 watch on her wrist and claims to be carrying a £25,000 ($31,000.) Hermés Kelly handbag.
A Hermés Kelly purse can cost anywhere from $8,700 to almost $42,400. The brand-discontinued Patek Philippe Nautilus 5711 is being resold on the luxury watch marketplace Chrono24 for a price ranging from £70,000 ($87,000) to £266,798 ($333,000).
Whether Moo Abraham actually owns the things she models or whether they are just stock in her parents’ store was not something Business Insider was able to independently confirm.
As of right today, the video has 1.5 million views. Given the UK’s high inflation rate and dire state of the cost of living, some users have questioned such ostentatious displays of opulence.
“So hard to watch when so many people are struggling to even keep warm,” a person commented.
Some, however, see the video as a humorous diversion from their own reality. “Everything I Own Cost Roughly 40,000,” a user commented. Though I am thankful for my life, I would really like to live like this for a day. #LoveThem.
Moo Abraham lists the price of her purse and every accessory she is wearing in a related TikTok video; the total comes to £54,500 ($67,852).
In other videos, Moo and her mother can be seen shopping for gifts for her father, expressing a desire to purchase a private plane and a $297,000 ($370,000) Rolls Royce Cullinan.
She appeared on the London Fashion Week runway earlier this year.
Despite the perception among viewers that her kid is privileged, Emily Abraham stated that “she doesn’t get to have everything she wants.”
She continued: “So what we do is we allow her to invest in pieces that we know are good investments, that if she wants to put her little bit of earnings or her pocket money into an item, that when she’s older, that item’s still going to be worth some money.”
Her family of three, she adds, “are just normal people,” who have put forth a great deal of effort to achieve where they are.
“I also have to say that the cost of living crisis is going on, and we are very aware of that but in the same breath if we have worked hard for what we have, there’s no reason why we shouldn’t be able to share our life experiences,” said Emily Abraham.
“People who might never get to come to Dubai, might never get to see the fountains, might never get to ride in a fancy car, might never get to board an airplane,” she continued. Many use it as an escape, feeling as though they are sort of living that life through us.”
